06 Feb '13, 3am

#LINE doubles user base in #HongKong every day due to increase in #SMS charges.

#LINE doubles user base in #HongKong every day due to increase in #SMS charges.

Cross-platform messaging app LINE is reportedly doubling its user base in Hong Kong every day since end of January, mostly due to the rise in local SMS charges. Cross-platform mobile messaging apps are on the rise, and we’ve actually featured a few here on e27, including LINE, KakaoTalk and WeChat, among others. Notably, LINE has recently surpassed the 100 million user mar k, and the service is said to be growing in Hong Kong, doubling its user count each day. LINE has reported doubling its user base each day in Hong Kong since the past week, and this can be attributed to the move by local carriers to charge extra for inter-network messages. In Hong Kong, SMS messages sent within the same carrier are typically free, although messages sent to other networks are charged a fee. BeSuccess notes that messaging apps that are popular in Asia would usually include voice calling an...

Full article: http://e27.sg/2013/02/06/line-grows-an-audience-in-hong-k...

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