59th ACE BlueSky Exchange – Selling to 4 Billion Customers
The BoP (Bottom of Pyramid) customer refers to the estimated 4 billion people around the world who lives in relative poverty, and are poor by any measure. These group of people generally have limited or no access to essential products and services such as energy, clean water, and communications. Yet, these households often pay higher prices than wealthier consumers do for lower-quality goods and services because of uncompetitive markets. For their 59th ACE BlueSky Exchange, Action Community for Entrepreneurship (ACE) is organizing a session where participants will learn and understand how to develop business for the BoP Market. Hear from Mr Jack Sim, Founder of World Toilet Organisation and BoP Hub on how to tap on opportunities from this emerging market. Seats are limited so please register here for the event before Feb 22nd, 2013.