13 Feb '13, 9pm

Mobile Monday SG holds Mobile CrApps: Gambling with customer loyalty by delivering a bad experience

Are you delivering quality mobile application experiences to maximize business results or are you rolling the dice with your customer loyalty? Mobile has reached critical mass. Exploding smartphone sales and faster networks are driving the mobile boom and have changed end users’ mobile experience expectations. According to Equation Research: 47 percent of mobile users encountered a problem when accessing an application on their phones. Slow load time was the number one issue, closely followed by applications that crashed, froze or displayed an error. Also, 71 percent of mobile web users expect web-site performance on their mobile phones to be equal to, or better than, what they experience on their desktops — up from 58 percent in 2009. Join Mobile Monday Singapore for a presentation from Compuware where they review some of Singapore’s worst offenders in delivering poor app...

Full article: http://sgentrepreneurs.com/event/mobile-crapps-gambling-w...

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