18 Feb '13, 5am

SingTel, StarHub's decision to develop own Whatsapp makes absolutely no sense

SingTel, StarHub’s decision to develop own Whatsapp makes absolutely no sense February 18, 2013 by Terence LEE Singapore’s top two mobile operators SingTel and StarHub have made known today that they are taking the fight to WhatsApp, which has become the dominant messaging service in many parts of the world. Faced with declining revenues from SMS, both telcos are developing their own chat apps that they hope to launch within the next few months. While the Today article is vague about SingTel’s plans, it reports that StarHub will be working with Vodafone to create an ‘interoperable’ service that includes instant messaging, video calls, and file sharing. But here’s the problem: what StarHub has described sounds exactly like WhatsApp. Sure, it would have been feasible to develop a WhatsApp killer one or two years ago, but the fact is that market conditions have shifted dramat...

Full article: http://sgentrepreneurs.com/2013/02/18/singtel-starhubs-de...

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