19 Jul '11, 8am

Survey: Mobile commerce popular in Singapore

Survey: Mobile commerce popular in Singapore July 19, 2011 by Terence LEE About three-quarters of Singapore respondents access the Internet through their mobile phones daily, while 84 percent have already used their phones to research or purchase goods, revealed the MEF Global Consumer Survey . Of the goods purchased through mobile phones, 40 percent are digital goods while 15 percent are physical, electronic goods. Mobile banking has also become a popular activity among Singaporeans, with 32 percent of respondents checking their bank balance and 18 percent paying bills on mobile. “This global research clearly demonstrates that consumers across the world are embracing mobile as a key access point for their content and commerce needs,” said Andrew Bud, global chairman of MEF , “it also illustrates that mobile is an essential platform for companies wishing to drive consumer ...

Full article: http://sgentrepreneurs.com/news-stop/2011/07/19/survey-mo...

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