05 Mar '13, 4am

Newton Circus’ Silverline Mobile brings smartphones to seniors. Campaign launches at 4pm SG time

Newton Circus will be launching Silverline Mobile , a venture that will bring the smartphone revolution to seniors. Through this program, refurbished smartphones and a suite of custom-designed apps that make complex technology easier to use will be provided for the seniors. Highlights and significance of this venture: Designed for use – they have spent 18 months of research, prototyping and user feedback to make sure that seniors love and benefit from these apps Reusing existing technology – the world is full of amazing used iPhones and Android devices Innovative tech – they are testing a personal security app which will detect falls, and have started building games that can detect cognitive decline Building on a successful charity program – they have rolled this out in Singapore and the response has been fantastic amongst the Elderly beneficiaries. This program will be re...

Full article: http://sgentrepreneurs.com/event/silverline-mobile-smartp...

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