07 Mar '13, 8am

Why DoctorPage's use of numbers could be perceived as misleading

Why DoctorPage's use of numbers could be perceived as misleading

Why DoctorPage’s use of numbers could be perceived as misleading March 7, 2013 by Terence LEE Mark Twain was famous for saying that there are three kinds of lies: “Lies, damned lies, and statistics.” The adage certainly rings true in the corporate world, and even amongst tech startups. In a recent article, I wrote about how data abuse is becoming increasingly prevalent as numbers are used to give companies a public perception edge. While data abuse may sometimes be unintentional, its impact should not be underestimated. Consider the case of DoctorPage , a Singapore-based online doctor booking platform which announced yesterday in a press release that they have reached a milestone of 1,500 “bookable” doctors and dentists. The company added that “this firmly entrenching its position as the largest and most popular healthcare community in Singapore”, and the news was subseque...

Full article: http://sgentrepreneurs.com/2013/03/07/in-a-public-relatio...

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