15 Mar '13, 1am

Both B2C and B2B marketing need branding and simplicity

Both B2C and B2B marketing need branding and simplicity

Both B2C and B2B marketing need branding and simplicity March 15, 2013 by Guest Contributor By Valerie Tan , head of digital marketing (global) at Dropmyemail It’s undeniable that marketing in B2C and B2B companies have fundamental differences. One example is purchase motivation. In B2C businesses, the buyer is typically the end user, but that is not the case in B2B setups. This leads to vastly different sales cycles and marketing messaging. B2C requires the traditional approach of convincing the user on the benefits of owning the product. It usually involves mass messaging and a single step to minimize e-commerce drop-off. Meanwhile, the purchasing process in B2B is much longer, requiring several consultative discussions and sometimes bespoke work that lasts many months. The B2B approach is also more complex due to having multiple consideration parties (end users, influen...

Full article: http://sgentrepreneurs.com/2013/03/15/both-b2c-and-b2b-ma...

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