01 Aug '11, 6am

Online business going into retail? Here's a checklist

Online business going into retail? Here’s a checklist August 1, 2011 by Terence LEE Paying heed to the following advice could stop your business from ending up like Borders -- bankrupt. Photo: ChicagoGeek Don’t count on renting a storefront to revive the flagging sales for your online business and compensate for a weak business model: You might end up digging yourself a bigger hole. Rather, going retail may be prudent only if your online business is doing very well. So if you’re considering whether to head in that direction, here’s a checklist compiled from the experiences of retailers who’ve made that step, and well as blogshop owners who chose not to. 1) Do you have a strong fanbase? If your online business does not have loyal customers, then it may not be wise to transition offline. For KissJane , which aggregates blogshops in two physical locations, it can rely on the ...

Full article: http://sgentrepreneurs.com/dummys-guide/2011/08/01/online...

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