21 Mar '13, 2am

Managing positive, neutral, and negative comments on social media - SGE :@ideasandrew

Managing positive, neutral, and negative comments on social media - SGE :@ideasandrew

The entire company can be more motivated when staff reads about positive comments for different departments. So share them on your company newsletter. Compile the number of positive comments and their categories into your social media KPI. Your management will appreciate the numbers at the end of the year to justify the ROI on social media. If an existing fan refers someone new to the company, follow-up quickly through your normal sales channel and reward the referrer through your own customer incentive or reward system.

Full article: http://sgentrepreneurs.com/2013/03/21/managing-positive-n...

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