14 Jan '11, 4am

Up in the Air: The Story Behind @SimpliFlying, airline branding blog-turned-consultancy

“One of our biggest challenges right now is staying ahead of the game,” admits Nigam, who jokes that his current address is “Seat 1A or 2A because that’s where you’ll find me most of the time.” The company is currently working on beefing up its product offerings and is planning to launch four products this year, with one of them being customer engagement tools for airlines. “Consulting is about giving companies what they want. But what we’ve found out is that a lot of the times, many of them don’t know what they want. So we want to offer companies something like Microsoft Windows where they just plug in the product to get it up and running. With our customer engagement tools, airlines just need to pay a subscription fee and they can start using them.”

Full article: http://sgentrepreneurs.com/marketing-branding/2011/01/14/...

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