10 Apr '13, 7am

Printing giant launches Vistamobi, a mobile-friendly website builder for micro-businesses

Printing giant launches Vistamobi, a mobile-friendly website builder for micro-businesses

Printing giant launches Vistamobi, a mobile-friendly website builder for micro-businesses April 10, 2013 by Terence LEE Vistaprint , the sixth largest public-listed printing company in the United States, has just gone small by launching a simple-to-use website builder called Vistamobi , which is targeted at micro business owners in developing countries in Southeast Asia. It’s a novel product, especially because it comes from an unlikely source — a firm more well known in Europe and the US for printing namecards than mobile innovation. But the powers that be at Vistaprint are embracing entrepreneurship from within. Vistamobi is created by a lean four-man team stationed in Singapore, headed by Maliha Quadir, digital director for global emerging markets. Revenues are not a concern for the team at this point; they are more intent on acquiring users, getting feedback, and itera...

Full article: http://sgentrepreneurs.com/2013/04/10/printing-giant-vist...

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