28 Apr '13, 2pm

Zalora banking on #mobile commerce, projects profitability in 2015

The possibilities of Zalora attaining its goals of reaching break-even in 2015 and in access of 1 billion in revenues in 2016 would rely on its ability to achieve more brand awareness, to build a smooth mobile purchasing experience to capitalize on the rising e- and m-commerce rising tide . In 2012, almost half of its gross revenues were spent on marketing: you should have seen Zalora ads plastered almost everywhere on the internet – if you haven’t, you haven’t been on the internet. Look forward to seeing more Zalora ads, this time on the mobile. Mobile ad networks and platforms should see more customer dollars from Zalora.

Full article: http://sgentrepreneurs.com/2013/04/28/zalora-lost-70-mill...

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