25 Aug '11, 9am

Which Singapore presidential candidate has the best online media campaign? @sgelection #sgpresident

Which Singapore presidential candidate has the best online media campaign? @sgelection #sgpresident

Interestingly, Tony Tan has put up advertisements on Google Adwords, which I don’t see other candidates doing. This adds a new dimension to his online campaign, going beyond the social into the contextual. He’s definitely going to reach voters who are reading about the election as we speak. The problem? Again, having the ad link to his website seems like the lazy thing to do. I’d like to see him offer a compelling reason, a pithy argument, why people should vote for him. The ad can then link to an article in his website, which I think is money better spent.

Full article: http://sgentrepreneurs.com/commentary/2011/08/25/which-si...

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