27 Aug '11, 6am

Opensourcing my entrepreneur lecture notes set 3: Marketing Plan, Strategies, Distribution & Channels

Different interpretations of marketing from start-ups to large corporations: The functions of marketing gradually changes as a company traversed from a start-up to a multi-national corporation. Specifically for technology start-up phase, marketing is usually divided into two main tasks: (a) propagate a new service, product or idea to a market which may or may not induce change of behaviour of the consumers, (b) engaging the press or early adopters to provide feedback on how the technology can deliver value, from serving a pain point to improving everyone’s life. In a multi-national corporation, the marketing department is totally focused on creating brand awareness and may engage on an abstract level in spreading the word about the technology, for example, think about why Intel as a chips maker would want personal computers manufacturer to put a sticker “Intel inside”. The...

Full article: http://www.bernardleong.com/2011/08/27/entrepreneur-3-mar...

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