30 May '13, 5am

[email protected]'s Ariff Munshi reflects on rebranding and pivot, and lessons learnt along the way

.@UserScout's Ariff Munshi reflects on rebranding and pivot, and lessons learnt along the way

UserScout’s Ariff Munshi reflects on rebranding and pivot, and lessons learnt along the way May 30, 2013 by Terence LEE Startups are like chameleons. For survival’s sake, these shifty animals can rapidly change their appearances in response to threats. So it is with startups. Unlike large corporations, startups don’t go through committees. They are sensorial in nature, constantly aware of the environment, gathering data, and shape-shifting. Sometimes, a new iteration can be as drastic as a rebranding effort or a pivot, which is the case with Singapore-based company UserScout , formerly known as Referoll . Started by Ariff Munshi (LinkedIn ), who graduated from college two years ago, Referoll was first conceived as a recruitment service for companies in search of participants for their market research. The startup charges a recruitment fee for each participant they sign up....

Full article: http://sgentrepreneurs.com/2013/05/30/userscouts-ariff-mu...

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