14 Sep '11, 2pm

Soon, #Twitter Web Analytics will allow you to track your tweets and links. #comm215 #emsview

Soon, Twitter will allow you to track your tweets and links September 14, 2011 by Terence LEE For marketers and firms who want to test the effectiveness of their social media marketing campaigns, tools like Bitly and Google Analytics have been crucial in gauging success. Now, Twitter wants to get into the analytics space too, and it will be rolling a Twitter Web Analytics feature over the next few weeks, reported GigaOM . According to the Twitter blog , this new feature offers several benefits: It allows you to see the amount of traffic Twitter is sending to your site, measure the effectiveness of your tweet button integration, and understand how viral your content is on Twitter. Twitter’s new analytics tool ties in with the introduction of the universal t.co URL shortener , which essentially wraps around every link shared on the social network. So, if Twitter Web Analytic...

Full article: http://sgentrepreneurs.com/news-stop/2011/09/14/soon-twit...

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