16 Jul '13, 7am

‘All you can App’ service Mobiroo launches in Malaysia for Celcom subscribers

‘All you can App’ service Mobiroo launches in Malaysia for Celcom subscribers

‘All you can App’ service Mobiroo launches in Malaysia for Celcom subscribers July 16, 2013 by Terence LEE Canadian company Mobiroo has launched in Malaysia an ‘All you can App’ service, essentially a Spotify for apps, through a partnership with Celcom, a telco with 12.4M subscribers. Available for a limited time on Android phones at a monthly fee of RM 9.90 (USD 3), the third-party app store lets users download and utilize as many apps as they want. The platform, which has over 700 titles and growing, comes with a free trial period and no lock-in commitment. Users can start using Mobiroo by downloading the app. “We have targeted Asia as our initial launch territory based on the mature Android market that already exists, as well as a huge appetite to download mobile content in large quantities,” said Vinay Chopra, founder and CEO of Mobiroo. The company’s move follows an a...

Full article: http://sgentrepreneurs.com/2013/07/16/all-you-can-app-ser...

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