12 Aug '13, 3am

World’s first Coca-cola Accelerator launches in Sydney

World’s first Coca-cola Accelerator launches in Sydney

World’s first Coca-Cola Accelerator launches in Sydney August 12, 2013 by Albert Mai David Butler, Coca-Cola’s VP for innovation. If you are a fan of StartupDigest , you may have been aware of Coca-cola’s recent presence in the weekly newsletter. You must have wondered what Coca-cola is doing in the startup space. The question did occur to me, so I attended the official launch event of The Coca-Cola Accelerator (TCCA) at the biggest coworking space in Sydney — Fishburners — held on 1 August. Coca-Cola decided to start with Sydney because it’s considered a big market for them. David Butler, vice-president for Innovation, came down from the Coca-Cola headquarters in Atlanta to share why the company is getting involved in the startup ecosystem. He started by saying that startups are struggling to scale globally and sustainably. That’s where Coca-Cola comes in: by helping star...

Full article: http://sgentrepreneurs.com/2013/08/12/worlds-first-coca-c...

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