31 Aug '13, 7am

#embraceserendipity with @Joi

Joi - Thanks so much for the visibility you are giving to our new book, The Power of Pull. You were an inspiration for us as we wrote the book. I did want to make a couple of comments to clarify some of the points you are making. Certainly the majlis example you give above is not scalable and a bit chaotic, but the creation spaces like World of Warcraft, big wave surfing and SAP's Software Developer Network we describe in the book are powerful precisely because they facilitate context and serendipity while proving highly scalable and preserving order where it counts (i.e., governance structures and incentive structures). That is exactly one of the breakthroughs that make us so optimistic about the future - the trade-offs we faced in the past can now be resolved at a higher level. You can get scalable serendipity. It is also what is driving the continuing growth of spikes -...

Full article: http://joi.ito.com/weblog/2010/05/13/focusing-on-eve.html

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