02 Oct '13, 8am

The Signal & the Noise: Tips on Startup Marketing & PR based on a talk I delivered in @JFDIAsia

Journalists are divided into friendlies, neutral & offensive : Start to build a relationship with journalists. Be friends with all of them, but make sure that you distinguish the friendlies, neutral or offensive. The friendlies tries to cover everyone in good light. The neutral cast their opinions in either direction. The offensive is to challenge your startup’s market position, find glitches or customer complaints or put tough questions to your interview. To be honest, you will encounter all three. So, learn to live with it. It’s alright not to answer questions which you do not want to. My advice to entrepreneurs: please prepare yourself to be ready for all kinds of questions. One integrated approach is to answer questions the same way which investors would throw your way to you and have a story ready on your finger tips. Learn to Engage on a friendly terrain during crisi...

Full article: http://www.bernardleong.com/2013/10/02/the-signal-the-noi...

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