08 Nov '11, 6am

ASKnLearn outlasted more well-funded competitors and turned the SARS crisis into an opportunity.

ASKnLearn outlasted more well-funded competitors and turned the SARS crisis into an opportunity.

Lessons from a dot-com survivor November 8, 2011 by Guest Contributor Many of us have romantic ideas about starting a business. Like other dot-com entrepreneurs, I made beautiful business plans with an ambitious five-year projection. But one of the first lessons I’ve learnt was that it was not the content of our business plan that mattered, but what customers wanted. I started my venture thinking that we had a unique business proposition. Perhaps it was original at the point we conceived it. However, we started our plan at the height of the dotcom boom in Singapore in 1999/2000. We soon found some 30 other new start-ups in the same space as us. Some were well funded with several million to over ten million dollars in investments, while we raised only a few hundred thousand dollars. Our target customers were schools, and they were offered free solutions by our competitors. ...

Full article: http://sgentrepreneurs.com/innovation-technology/2011/11/...

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mwrf.com 08 Nov '11, 11pm

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