04 Nov '13, 3am

Recap: That Thing You (Forget to) Do Part 1: Product Development

Everyone thinks that a start-up is just about building one product. But it is more than that. Founders of a company cannot just build a product and expect people to use it. The entire theme of the article is to focus on what things most people tend to forget to do in their start-up. The entire product process requires three intersecting themes: development, management and marketing. These three aspects will involve both the business and engineering co-founders and employees, and how teams scale up depends on how they communicate between themselves and execute to the timeline to the day of the product launch.

Full article: http://www.bernardleong.com/2012/12/01/that-thing-you-for...

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