05 Nov '13, 11pm

Recap: That thing you (forget to) do part 2: Product marketing via @bleongcw

Recently, I was invited by the incubator JFDI.Asia to deliver a talk entitled “That Thing You (Forget to) Do” (inspired loosely from Tom Hanks’ movie “That Thing You Do”) on best practices of product development, management & marketing. Following up from part one , this article focuses on two fundamental aspects of product marketing: distribution and public relations. Update on Post (3 May 2012): Video of the talk in JFDI Asia – credits to JFDI for recording it How start-ups should view product marketing There are two important questions to answer, whether you are a founder or an employee of a start-up. What’s the mission and vision of the start-up? How do we communicate the product to the customers so that they know that we are solving their problem or fulfilling a latent or present need in their daily lives? The questions are fundamental because it focused on the why and...

Full article: http://www.bernardleong.com/2012/12/02/that-thing-you-for...

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