10 Nov '13, 7am

Recap an opinion piece: If you control your distribution, you control your brand

Recap an opinion piece: If you control your distribution, you control your brand

I remained true to why I liked companies like Apple and Amazon and used their products much more than Microsoft. The distinction is the end to end control and reduce the dependencies as much as possible. It’s in my last experience that I prefer to have end to end control to everything such that whatever product that is built so that we can ensure the best customer experience. In that vein, one of the mistakes which I believe that I should take responsibility for is not to agree with my team that we should build our own mobile app in all platforms. If we had built and controlled our own distribution at the same time which we distribute our API out to 3rd parties, we would not have collasped. I took responsibility in agreeing to a logic that 3rd party developers or larger partnerships can build scale quicker (which is correct on paper but failed on practice).

Full article: http://www.bernardleong.com/2013/02/07/opinion-if-you-con...

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