29 Nov '11, 1am

MakeShake is making milkshakes sexy again #sgentrepreneurs

MakeShake is making milkshakes sexy again #sgentrepreneurs

MakeShake is making milkshakes sexy again November 28, 2011 by Terence LEE Customizable desserts and beverages have been around for quite awhile. From customized yogurts to make-your-own gelato, Singaporeans have been spoilt for choice when it comes to satisfying their sweet tooth. So it’s only a matter of time that someone applies the same concept to milkshakes, which of late seemed to be playing second fiddle to the ever-popular bubble tea. MakeShake is putting milkshakes back on the map. By giving a fun, cheeky twist (‘make shake, not war’, ’1. choose 2. order 3. suck hard’) to the time-honored concoction — like what Frolick did for yogurts — the company hopes to revitalize a vanilla and old-fashioned beverage. Its main attraction is that customers get to pick the ‘shake-ins’ that they want mixed into their milkshakes. MakeShake has a wide assortment on their menu, rang...

Full article: http://sgentrepreneurs.com/new_business/2011/11/28/makesh...

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