30 Nov '11, 8am

Want to form the “Singapore Alley” at #SXSW 2012? #SXSWi

Want to form the “Singapore Alley” at #SXSW 2012? #SXSWi

Drawing on lessons learnt from the 2011 festival, there are some changes planned for the 2012. In lieu of a pavilion space, each participating startup will get a 10’x10’ booth of their own. The vision is to have enough companies to form a Singapore Alley that visitors will walk through. This will provide stronger brand identity for individual companies and yet be covered under the umbrella of Singapore’s brand name. IDA will also look into a SXSW Block Party to draw visitors to the booths. Last but not least, IDA is planning to work with partners to facilitate personalized 1-to-1 meetings between Singapore startups and SXSW attendees.

Full article: http://sgentrepreneurs.com/news-stop/2011/11/30/want-to-f...

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