03 Dec '11, 11am

Have you heard of Sprooki? The Singapore based shopping app?

Have you heard of Sprooki? The Singapore based shopping app?

While some might think that shopping centers have gone entirely out of the picture in the e-commerce space, I like how this company has not forgotten the fact that malls still hold much sway in the Singapore retail industry. Sprooki is smart to leverage on them to promote their own app, while at the same time offering malls a tool to promote their brand alongside the merchants under them.

Full article: http://sgentrepreneurs.com/innovation-technology/2011/12/...

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