05 Dec '11, 2am

Nice little article on the difference between intrinsic and extrinsic motivation in games #games

Although both can be powerful motivators, I’m confident that intrinsic motivation is more sustainable in the long-term especially when applied in gamification. Extrinsic motivation tools require constant monitoring and evaluation. They are also more likely to be exploited resulting in users “gaming the system” to obtain an unfair advantage and claim rewards. Over time their impact and effectiveness can also deteriorate causing the user to be desensitized to the rewards offered. Consequently the value or quantity of rewards must be increased. For example, what is the likelihood that a parent who offers their child 50 bucks for every A grade on their report card, will be still be paying out at that rate two years down the track? However, the most important difference is that when the external stimulus is removed there is a far greater risk that users will revert back to thei...

Full article: http://e27.sg/2011/12/05/intrinsic-versus-extrinsic-motiv...

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greenbuildingadvisor.com 04 Dec '11, 3am

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