07 Dec '11, 7am

S'pore startup @Hoiio lets you to listen to @MrBrown ‘phonecast’

Singapore startup Hoiio lets you to listen to Mr Brown ‘phonecast’ December 7, 2011 by Terence LEE We all know that MrBrown is probably the funniest blogger in Singapore. His regular podcast, The MrBrown Show , has been downloaded thousands of times. Now, you can listen to his popular episode about ‘Simi’ by dialing a number on your phone. If you own an iPhone 4S, get Siri to dial that number for kicks. Simi, if you haven’t guessed by now, is a Singlish-spouting parody of Siri. What Singapore startup Hoiio has done is to create a technology that allows developers to play custom recordings in MP3, WAV or GSM format over a phone call. They used the Mr Brown podcast as an example of how developers can apply that technology. Hoiio is a company started in 2007 with a focus on communications technology. Their products include Hoiio Chat , a mobile app for free mobile messaging (...

Full article: http://sgentrepreneurs.com/news-stop/2011/12/07/spore-sta...

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