20 Dec '11, 10am

Mobile ad platform Amobee makes big push into Southeast Asia: Ambient will be using Amobee PULSE for Publishers

Mobile ad platform Amobee makes big push into Southeast Asia December 20, 2011 by Terence LEE Ambient Digital , a large advertising network in Vietnam, and MCM, an advertising and digital media group in Indonesia, will start using US-based Amobee ‘s end-to-end online advertising platform, it was announced last week. Ambient will be using Amobee PULSE for Publishers to manage mobile advertising for thousands of publishers and global brands in its network, while MCM will use Amobee PULSE for both Advertisers and Publishers. The Vietnamese advertising network claims to reach 70 percent of online consumers in the country. “91% of the Vietnamese population uses mobile phones to manage many facets of their daily lives,” said Andrew Stephens, CEO of Ambient Digital. “The mobile phone is ubiquitous in Vietnam; therefore, reaching these consumers through mobile advertising will be ...

Full article: http://sgentrepreneurs.com/news-stop/2011/12/20/mobile-ad...

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