30 Dec '11, 2am

Bye 2011, hello 2012!

Bye 2011, hello 2012!

on Technode which defines O2O as attracting users online and directing them to physical stores in the offline realm. According to the article, the group buying model has been the most recent successful example of how the O2O can work. The article identifies “the next trend of O2O will focus on service and value”. In 2011, we see the rise of online social media and mobile, and in 2012, will it be the year of O2O, where there will be more offline interactions ? Of course, this O2O model introduces new aspects to the business that has to be taken care about, such as the quality of the offline service. Not only the online user experience is important, but now more than ever, the offline/real life experience also comes into the picture and plays a major role. Thus if O2O goes mainstream, value chain managers and customer service managers will have an increasing demand. Startups...

Full article: http://e27.sg/2011/12/30/bye-2011-hello-2012/

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