15 Jan '12, 1am

These former investment bankers are changing grocery shopping in Singapore

These former investment bankers are changing grocery shopping in Singapore January 14, 2012 by Terence LEE The next time you read in the papers about how supermarkets in Singapore are evolving and migrating online, remember that two former investment bankers could very well have played a major role in shaping the landscape. No, no one’s buying over NTUC Fairprice or Cold Storage. Meet Roger Egan III and Vikram Rupani , the co-founders of RedMart , a new online supermarket that emerged in the scene last year (see product feature ) and received seed funding from Toivo Annus, the co-founder of Skype, in December 2011. Their mission: To create the “eBay for Consumer Packaged Goods manufacturers” — the makers of of instant noodles and the ever-useful toilet paper. Roger (top) and Vikram (bottom). Don’t let their résumés fool you — these two have entrepreneurship in their bones....

Full article: http://sgentrepreneurs.com/innovation-technology/2012/01/...

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