21 Apr '14, 10am

Why is it so damn hard to understand China’s mobile market? Introducing the China App Index. | TechRice

Two things stand out when I talk to foreign app developers about China: They’re very excited about the opportunity; They know almost nothing about the market. If they’re so eager, then why is still so hard for them to understand the China market? First, to investigate a new market, a developer starts by reviewing the top app rankings on Google Play or the iTunes App Store. This works for nearly every market in the world, except for China. While Google Play is dominant in the rest of the world, it’s a small player in China, where Android is the vast majority of the market. The major mobile analytics firms (AppAnnie, Distimo, etc.) rely upon Google Play data, so they don’t really cover China either. Second, just as in PC internet, China is very different. If you look at the top apps in China , there’s nary a foreign app to be found. In other countries, there are many more gl...

Full article: http://techrice.com/2013/07/18/why-is-it-so-damn-hard-to-...

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