20 May '14, 2am

Great insight about two sided marketplace matching demand / supply - thanks @bleongcw #startup #customeracquisition

So, why should you turn a two-sided into one sided marketplace? The answer is focus. You have limited resources and time to run your company. Let me use an example of a successful two sided marketplace that worked on the principle I have stated. If you think about it, Groupon, AirBnB and Uber all have one common trait which passed thru their blood: they are focused in acquiring the sellers which are small & medium businesses, landlords or drivers who need customers. The best part for them is that their buyers are far simpler to acquire because they are just consumers stuck with a need that you and I would need. For example, a consumer wants the best discounted deal (Groupon), a place to stay when they travel to another location (AirBnB) and a transport which takes them from point A to B where the resource is hard to acquire at certain times of the day (Uber). In each one o...

Full article: http://www.bernardleong.com/2014/05/01/trouble-two-sided-...

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