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23 Feb '12, 11pm

A guide for mobile developers to select the right ad unit size @MobileMktgAssn

A guide for mobile developers to select the right ad unit size February 24, 2012 by Terence LEE The Mobile Marketing Association , a global non-profit trade organization for mobile marketing, has released an updated version of its guide on 13th February that introduces six standardized ad unit sizes that are most commonly used in the industry. MMA members who comply with the new standards from the MMA Universal Mobile Ad Package (free download) report can receive compliance stamps which they can display on their websites and marketing materials. The data, collected from a handful of large, global, mobile ad networks and a few large publishers, shows that the following six dimensions for display ad units were the most frequently and consistently used: Feature phones: 120×20, 168×28, 216×36 Smartphones: 300×250, 300×50, 320×50 The MMA noted that these dimensions automaticall...

Full article: http://sgentrepreneurs.com/news-stop/2012/02/24/a-guide-f...

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