That Thing You (Forget to) Do: Lessons in Product Development, Management & Marketing

A slide deck on that thing you forget to do when managing the product development process:

Part 1 – Product Development : Product development is only one part of the product cycle. That’s the part I will focus on this article. Managing the product from feedback of users and marketing the product are also tied to build up the start-up as a sustainable business but we will talk about that later. How shall a team of co-founders start in their product development cycle? The answer is a product roadmap from the very start with a clear vision and mission of the company in how it solves the one important problem from the user. Part 2 – Product Marketing : So, in order for a product to go to market, it needs to overcome two barriers: (a) How will your customers hear about your product? (b) How do your customers access or buy your product? Part 3 – Product Management : Product management is probably the toughest of the trio, and that’s why I leave it to the last. The ess...

Full article: http://www.bernardleong.com/2012/03/16/that-thing-you-for...