23 Mar '12, 8am

Let’s Do Lunch: Yin and Yang of Successful Brands - 30 Mar

Mr Laurenz Koehler, Managing Partner at Duxton Consulting Group had been the driving force behind campaigns for Qatar Airways, Audi, DWS and Mitsubishi Motors. Come 30th March, join iAxil’s casual lunch talk with Laurenz as he introduces the concept of Yin Yang branding, and how a brand based on these principals connect better with any consumer/ customer based on the latest findings in neuroscience. Laurenz’s passion is to understand consumers’ motivations and delivering insights which deliver brand growth. He has also held key positions with other advertising agencies such as JWT, BBDO, DDB and Grey, dealing with diverse markets and consumers.

Full article: http://sgentrepreneurs.com/events/2012/03/23/lets-do-lunc...

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