23 Mar '12, 8am

@RocketInternet launches Amazon clone Lazada in Southeast Asia

Rocket Internet launches Amazon clone Lazada in Southeast Asia March 23, 2012 by Terence LEE Rocket Internet is continuing its rapid-fire expansion into Southeast Asia. It has launched — that’s right — an Amazon.com clone called Lazada , in Indonesia, Thailand and the Philippines. It will open in Malaysia soon. Besides books, the e-store is selling home appliances, mobile devices, computers, video games, and more. Lazada is just their latest in a string of copycats businesses; they have launched a Pinterest clone called Pinspire , and before that, a Zappos clone called Zalora . The news was confirmed by GigaOm when a job ad was placed on job recruitment site Jobstreet Indonesia calling for a senior HR manager . Rocket Internet’s activities have polarized the tech community. While some have scolded them for being rip-offs — right down to the identical design details of the ...

Full article: http://sgentrepreneurs.com/news-stop/2012/03/23/rocket-in...

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