30 Mar '11, 8am

Reading on @e27sg -> Singapore’s Chalkboard goes after Malaysian market | e27

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Powered by WP Greet Box After close to five months of testing in Kuala Lumpur, Singapore-based mobile advertising platform Chalkboard is ready to roll out more aggressively in Malaysia, said its co-founder and CTO, Dr Bernard Leong. He was up in Malaysia’s capital city on March 29 to present Chalkboard to local retailers, digital marketers and branding agencies in Solaris Dutamas, Kuala Lumpur. Chalkboard is a mobile and web advertising platform that helps businesses increase walk-in traffic by broadcasting promotions to consumers who are within a predetermined radius of about 1km. Currently, Chalkboard has about 1,000 outlets in Malaysia signed up to the service, with most of them based in the urban areas of the Klang Valley. To further boost the initial uptake of Chal...

Full article: http://e27.sg/2011/03/30/singapores-chalkboard-goes-after...

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