16 Apr '12, 1am

[email protected]: Low battery? Ads in free apps found to eat 75% of your battery life via @newspin”

“@AngryBirdsWatch: Low battery? Ads in free apps found to eat 75% of your battery life via @newspin”

Low battery? Ads in free apps found to eat 75% of your battery life by Kumes Balakrishnan Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Powered by WP Greet Box Photo:maroonedcomic Researchers evaluated the power usage of ads in six popular apps including Angry Birds and Facebook. Their findings were that substantial power usage could be attributed to the ads. They claimed tha the ad module in Angry Birds consumed about 75% of the total power consumption of the app, caused by ad modules using location tracking, and returning user information to advertisers as well as downloading the ads themselves. Charlie Hu, a Purdue University Professor of Electrical and Electronic Engineering added that smartphones have an additional “tail” of power usage after being used. “The ad module in Angry Birds obviously uses 3G for netw...

Full article: http://e27.sg/2012/04/16/low-battery-ads-in-free-apps-fou...

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