27 Apr '12, 8am

Singaporeans should be PROUD of our very own KLOUTboy SGEntrepreneurs: Interview With Jonathan Chua-Co-Founder Of Klout

Singaporeans should be PROUD of our very own KLOUTboy SGEntrepreneurs: Interview With Jonathan Chua-Co-Founder Of Klout

Unfortunately there is no simple influence calculation but there are a lot of clear signals of influence we are able to identify out of the Twitter stream. An example might be if a high percentage of my tweets about video games were retweeted then there is a good chance that I have some level of influence on the subject. Our engine focuses on identifying these signals like this that might indicate influence in the 25+ variables that we track. Knowing that influence is subjective we also allow customers to customize how the factors in the calculation are weighted. If your company is looking to drive conversation you could weight @ messages higher and find the people who really know how to keep a conversation going.

Full article: http://sgentrepreneurs.com/singapore-entrepreneurs/2009/0...

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