27 Apr '12, 6am

Have you read the review of 'The SOHO Solution' on Action Community for Entrepreneurship's (ACE) website?

Claire Chiang’s auto-biography “Memoirs of Landing”, written to commemorate her 60th birthday, highlights her life-story and her struggles to get to where she is today. A significant portion of the book highlights her struggles in setting up Banyan Tree, and on how she tries to reconcile trying to fulfill her corporate social responsibility and profit-making in her companies. Of note, Chiang also explains her business philosophy, and how it affects her corporate decisions. This book is useful to entrepreneurs, especially those who seek to be social entrepreneurs. In the book, Chiang shows that it is not impossible for entrepreneurs and corporations to make profits, while doing their part for society. Furthermore, Chiang is also living proof that entrepreneurs should not be afraid to pursue their dreams; Chiang stated in the book that Banyan Tree was created on an “impulse,...

Full article: http://www.ace.sg/Site/Page.aspx?id=00000000-0000-0000-00...

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