05 Apr '11, 4am

Startup Skills: Analyzing a Yahoo acquisition in Asia

Core business : Both companies are portals with similar content products and advertising products – so they are in the same core business. They had very similar business process and functions (editorial, advertising sales, etc.), revenue sources, products and technology; all of which were well understood by Yahoo! Market gap : Yahoo! did not have a Middle Eastern site and likely did not have a dedicated Middle East sales force. Similarly, Maktoob likely did not have an international sales force (although both were most likely leveraging regional ad networks and agents). As such there was potential immediate upside as both companies could cross-sell and cross-promote each other’s content and products (such as introducing Yahoo! mail and messenger to Maktoob’s audience). Post-acquisition ease of integration : This I can only guess, but as Yahoo! had little presence in the re...

Full article: http://e27.sg/2011/04/05/startup-skills-analyzing-a-yahoo...

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