10 Jan '15, 2am

#Startup #Jobs: YOYO Holdings is looking for a Marketing Assistant to join their team. Find out more here:

The fact is that the majority of the markets in developing nations remain underserved. As people’s disposable incomes rise, the choice of newer and better products generally escape them. One important reason new entrants find it hard to penetrate the market is that traditional advertising channels, such as billboards and media spots, are dominated by existing players. We believe that SMS-based ads using mobile airtime rewards provide a new, untapped channel to influence consumers. It does this by redirecting the money spent on advertising to those who may actually buy the product. We also believe in being present in the markets where our clients have decided to launch campaigns. This way, by building a base of opt-in users and through surveys and directed campaigns, we gain insights on cultural and social influencers. We practice where the action is.

Full article: http://startupjobs.asia/job/5787-marketing-assistant-yoyo...

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