08 Apr '11, 4am

Startup Skills: Why did McAfee buy Singapore's Tencube?: Here's the next installment of my series looking at sta...

Core business : Both Tencube and McAfee are in the business of developing and selling end point (PCs, phones, other devices) security software to consumers. McAfee understands the product issues, security threats and consumers and their needs. The business processes and functions are similar, however as WaveSecure is sold through an app stores and is for mobile, the product, marketing and sales solution are different. Market gap : The gap here is a little different and it goes back to the essence of the weakness of large valley companies , it is hard to innovate when you are so big. But, you still need new products to grow sales and meet new market needs. For McAfee the gap was likely a strong mobile security offering. Tencube, on the other hand, had a good product (I assume) and was early to market but lacked the distribution relationships and marketing budgets to really ...

Full article: http://e27.sg/2011/04/08/startup-skills-why-did-mcafee-bu...

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