22 Jan '15, 2am

Singtel’s New Logo

Singtel’s New Logo

Singtel yesterday launched a new brand identity. The agency behind Singtel’s branding exercise is Ogilvy. The last rebranding was done 16 years ago. They also have a new tagline: Let’s make everyday better . The tagline reflects a new phase in Singtel’s transformation journey to grow beyond traditional telecommunications into multimedia and ICT services. Singtel New Logo The new logo is marked by a signature red arc that reflects innovation and the ongoing evolution of the business. It symbolises Singtel’s commitment to customers to make everyday better with its service, technology and content, and to deliver experiences that are seamless and effortless in everything they do – at home, at work and when doing their favourite things. The word “Singtel” bears friendlier curves and rounded corners to show the company is approachable, caring and optimistic. The lower case “t” c...

Full article: http://lesterchan.net/blog/2015/01/22/singtels-new-logo/

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Singtel Unveils New Logo

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