18 May '12, 5am

@Squiryl seeks to do for loyalty cards what Google did for ads

@Squiryl seeks to do for loyalty cards what Google did for ads

Squiryl seeks to do for loyalty cards what Google did for ads May 18, 2012 by Terence LEE Loyalty cards are inefficient and generate a lot of waste. Even digital ones. A while ago, I was at a music shop and decided to preorder a music album for a friend. To my delight, I received two chops on Perx, a loyalty card app I recently featured . But to my dismay, I was eight chops away from getting my reward. And it’s extremely unlikely I’ll step into the store ever again — I’m just not an avid music listener. Here’s the problem with loyalty cards: They don’t always capture loyal customers. And when they don’t, they’re a burden to merchants. This is a problem Singapore-based startup Squiryl hopes to solve. Unlike other loyalty card apps, it allows users to swap stamps — or acorns, in their lingo — with one another. Suppose I have two acorns at a restaurant I’ll never visit again....

Full article: http://sgentrepreneurs.com/news-stop/2012/05/18/squiryl-s...

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