22 May '12, 5am

Social marketing platform Perx chops the complication out of consumer loyalty programs

Social marketing platform Perx chops the complication out of consumer loyalty programs

Since the Singapore Satellite, our team has been working aggressively to expand our footprint in Singapore and work on our plan to grow in the region. Perx is a social marketing platform, not just a tool to track loyalty chops. We have combined a suite of tools to allow SMEs to truly campaign each customer. For example, 315 people visited Siam Kitchen last week because of our Chop Mob campaign without any upfront discounts. Other than that, there were over 12,000 people who have posted on their personal Facebook walls about our merchants because of our Perx Wheel which gives out instant prizes. We are carefully launching push notifications with personalized messages instead of random geo-fencing and spam tactics. Our goal is to help merchants engage their customers before, during, and after their visit to the merchant. While others focus on giving consumers more discounts ...

Full article: http://e27.sg/2012/05/22/social-marketing-platform-perx-c...

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