22 May '12, 4am

First-ever, livestream-only Digital Fashion Week could democratize fashion @DigitalFashWeek

First-ever, livestream-only Digital Fashion Week could democratize fashion @DigitalFashWeek

First-ever, livestream-only Digital Fashion Week could democratize fashion May 22, 2012 by Terence LEE This October, Singapore will play host to the first-ever Digital Fashion Week (DFW) , a fashion show that sets itself apart by being livestream-only — a first in fashion history, touts the organizers. This means that you won’t see any front row VIPs scrutinizing the models up close. Yes, no Anna Wintour-type tastemakers or wealthy celebrities. In addition, this fashion week will let live viewers pre-order their favorite looks immediately after they spot it on the runway, and have it delivered to their doorstep within weeks. The show will feature the Spring/Summer 2013 collections from Singapore’s distinguished designers, as well as an unannounced guest designer. DFW is a company set up by Keyis Ng and Charina Widjaja , and both used to work under Singapore celebrity singe...

Full article: http://sgentrepreneurs.com/singapore-entrepreneurs/2012/0...

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Digital Fashion Week

Digital Fashion Week

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